SPORTS EQUIPMENT
DECATHLON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in SPORTS EQUIPMENT
Buying Intent
18
1st in category
Brand Trust
11
index value
Brand Desire
10
index value
As of Jun ’26, DECATHLON records a Buying Intent index of 18, placing it 1st of 2 brands measured in SPORTS EQUIPMENT. Its Brand Trust index reads 11 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 173 | 221 | 215 |
| Feb ’26 | 356 | 226 | 326 |
| May ’26 | 108 | 52 | 88 |
| Jun ’26 | 11 | 10 | 18 |