SPORTS EQUIPMENT
DECATHLON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in SPORTS EQUIPMENT
Buying Intent
52
1st in category
Brand Trust
48
index value
Brand Desire
48
index value
As of Aug ’26, DECATHLON records a Buying Intent index of 52, placing it 1st of 5 brands measured in SPORTS EQUIPMENT. Its Brand Trust index reads 48 and Brand Desire 48. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 173 | 221 | 215 |
| Feb ’26 | 356 | 226 | 326 |
| May ’26 | 108 | 52 | 88 |
| Jun ’26 | 11 | 10 | 18 |
| Jul ’26 | 12 | 44 | 40 |
| Aug ’26 | 48 | 48 | 52 |