SPORTS EQUIPMENT
DECATHLON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in SPORTS EQUIPMENT
Buying Intent
47.67
1st in category
Brand Trust
22.44
index value
Brand Desire
58.22
index value
As of Sep ’26, DECATHLON records a Buying Intent index of 47.67, placing it 1st of 4 brands measured in SPORTS EQUIPMENT. Its Brand Trust index reads 22.44 and Brand Desire 58.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 173.17 | 220.72 | 215.34 |
| Feb ’26 | 356.00 | 225.69 | 326.29 |
| May ’26 | 108.18 | 51.94 | 87.76 |
| Jun ’26 | 10.93 | 9.93 | 18.34 |
| Jul ’26 | 11.84 | 44.19 | 40.29 |
| Aug ’26 | 47.67 | 47.67 | 52.67 |
| Sep ’26 | 22.44 | 58.22 | 47.67 |