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SPORTS EQUIPMENT — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, DECATHLON leads SPORTS EQUIPMENT on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | DECATHLON | 22.44 | 58.22 | 47.67 |
| 2 | JERAI FITNESS | — | 7.51 | 4.20 |
| 3 | NIVIA | 3.83 | — | 1.93 |
| 4 | COSCO | — | 2.53 | 1.55 |