UNIVERSITY

DELHI UNIVERSITY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 4 in UNIVERSITY

Buying Intent

19.56

2nd in category

Brand Trust

35.22

index value

Brand Desire

—

index value

As of Oct ’26, DELHI UNIVERSITY records a Buying Intent index of 19.56, placing it 2nd of 4 brands measured in UNIVERSITY. Its Brand Trust index reads 35.22 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	—	7.89	4.40
Oct ’26	35.22	—	19.56

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