Category leaderboard
UNIVERSITY — Brand Buying Intent in India
India’s Buying Intent Index · Oct ’26 · 4 brands measured
As of Oct ’26, JAWAHARLAL NEHRU UNIVERSITY leads UNIVERSITY on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksUNIVERSITY leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JAWAHARLAL NEHRU UNIVERSITY | 8.46 | 33.22 | 24.06 |
| 2 | DELHI UNIVERSITY | 35.22 | — | 19.56 |
| 3 | ALIGARH MUSLIM UNIVERSITY | 3.77 | — | 1.91 |
| 4 | RAJASTHAN UNIVERSITY | 2.22 | — | 1.12 |