HANDWASH - ANTISEPTIC
DETTOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in HANDWASH - ANTISEPTIC
Buying Intent
28.53
1st in category
Brand Trust
36.49
index value
Brand Desire
18.69
index value
As of Sep ’26, DETTOL records a Buying Intent index of 28.53, placing it 1st of 3 brands measured in HANDWASH - ANTISEPTIC. Its Brand Trust index reads 36.49 and Brand Desire 18.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 76.11 | 71.33 | 79.11 |
| Nov ’25 | 46.46 | 51.03 | 55.14 |
| Dec ’25 | 61.53 | 64.09 | 64.75 |
| Jan ’26 | 24.34 | 23.88 | 26.76 |
| Feb ’26 | 17.87 | 12.60 | 16.46 |
| Mar ’26 | 66.84 | 2.15 | 36.83 |
| Apr ’26 | 28.95 | 16.50 | 23.01 |
| May ’26 | 56.57 | 21.35 | 40.90 |
| Jun ’26 | 46.06 | 56.37 | 57.10 |
| Jul ’26 | 26.58 | 39.91 | 37.64 |
| Aug ’26 | 104.64 | 67.96 | 94.61 |
| Sep ’26 | 36.49 | 18.69 | 28.53 |