HANDWASH - ANTISEPTIC
LIFEBUOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 3 in HANDWASH - ANTISEPTIC
Buying Intent
0.64
3rd in category
Brand Trust
1.28
index value
Brand Desire
—
index value
As of Sep ’26, LIFEBUOY records a Buying Intent index of 0.64, placing it 3rd of 3 brands measured in HANDWASH - ANTISEPTIC. Its Brand Trust index reads 1.28 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 0.99 | — | 0.50 |
| Sep ’26 | 1.28 | — | 0.64 |