WOMEN'S HAND BAGS - LUXURY
DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in WOMEN'S HAND BAGS - LUXURY
Buying Intent
6.67
3rd in category
Brand Trust
9.35
index value
Brand Desire
3.17
index value
As of Sep ’26, DIOR records a Buying Intent index of 6.67, placing it 3rd of 4 brands measured in WOMEN'S HAND BAGS - LUXURY. Its Brand Trust index reads 9.35 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1.80 | 1.10 |
| Apr ’26 | 33.10 | 26.08 | 33.28 |
| May ’26 | 7.92 | 6.97 | 8.70 |
| Jun ’26 | 16.34 | 6.70 | 12.08 |
| Jul ’26 | 6.80 | 8.89 | 9.41 |
| Aug ’26 | 14.78 | 4.08 | 9.96 |
| Sep ’26 | 9.35 | 3.17 | 6.67 |