WOMEN'S HAND BAGS - LUXURY
PRADA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in WOMEN'S HAND BAGS - LUXURY
Buying Intent
1.93
4th in category
Brand Trust
3.83
index value
Brand Desire
—
index value
As of Sep ’26, PRADA records a Buying Intent index of 1.93, placing it 4th of 4 brands measured in WOMEN'S HAND BAGS - LUXURY. Its Brand Trust index reads 3.83 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6.78 | 4.27 | 6.19 |
| Nov ’25 | 0.97 | 7.14 | 5.13 |
| Jan ’26 | 5.04 | — | 2.55 |
| Apr ’26 | — | 0.66 | 0.40 |
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | — | 4.34 | 2.65 |
| Aug ’26 | 6.16 | — | 3.11 |
| Sep ’26 | 3.83 | — | 1.93 |