SUNSCREEN

DOT & KEY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 7 in SUNSCREEN

Buying Intent

2.39

2nd in category

Brand Trust

2.78

index value

Brand Desire

1.06

index value

As of Sep ’26, DOT & KEY records a Buying Intent index of 2.39, placing it 2nd of 7 brands measured in SUNSCREEN. Its Brand Trust index reads 2.78 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jun ’26	4.00	12.74	10.47
Jul ’26	—	37.38	20.98
Aug ’26	0.74	2.04	0.59
Sep ’26	2.78	1.06	2.39

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