HAIR CARE

DOVE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 3 in HAIR CARE

Buying Intent

2.04

2nd in category

Brand Trust

—

index value

Brand Desire

3.34

index value

As of Oct ’26, DOVE records a Buying Intent index of 2.04, placing it 2nd of 3 brands measured in HAIR CARE. Its Brand Trust index reads — and Brand Desire 3.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	3.34	2.04

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