HAIR CARE
L'OREAL PARIS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in HAIR CARE
Buying Intent
10.75
1st in category
Brand Trust
3.01
index value
Brand Desire
17.97
index value
As of Oct ’26, L'OREAL PARIS records a Buying Intent index of 10.75, placing it 1st of 3 brands measured in HAIR CARE. Its Brand Trust index reads 3.01 and Brand Desire 17.97. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1.12 | — | 0.57 |
| Jun ’26 | — | 3.31 | 2.02 |
| Jul ’26 | 3.16 | — | 1.60 |
| Oct ’26 | 3.01 | 17.97 | 10.75 |