SCHOOLS
DPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in SCHOOLS
Buying Intent
15.44
2nd in category
Brand Trust
14.85
index value
Brand Desire
11.33
index value
As of Sep ’26, DPS records a Buying Intent index of 15.44, placing it 2nd of 4 brands measured in SCHOOLS. Its Brand Trust index reads 14.85 and Brand Desire 11.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6.18 | — | 3.12 |
| Nov ’25 | 1.21 | — | 0.61 |
| Mar ’26 | 1.31 | — | 0.66 |
| Apr ’26 | 4.25 | 9.27 | 8.43 |
| May ’26 | 8.22 | 2.78 | 6.38 |
| Jun ’26 | 2.13 | 3.47 | 3.74 |
| Jul ’26 | 7.64 | 0.87 | 5.06 |
| Aug ’26 | 26.63 | 39.57 | 35.17 |
| Sep ’26 | 14.85 | 11.33 | 15.44 |