SCHOOLS
MOUNT LITERA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 6 in SCHOOLS
Buying Intent
3
3rd in category
Brand Trust
2
index value
Brand Desire
3
index value
As of Aug ’26, MOUNT LITERA records a Buying Intent index of 3, placing it 3rd of 6 brands measured in SCHOOLS. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 17 | 21 | 22 |
| Oct ’25 | 17 | 10 | 16 |
| Nov ’25 | 26 | 11 | 19 |
| Dec ’25 | 57 | 42 | 54 |
| Jan ’26 | 11 | 61 | 60 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 39 | 99 | 72 |
| Apr ’26 | 52 | 23 | 40 |
| May ’26 | 48 | 28 | 42 |
| Jun ’26 | 25 | 36 | 35 |
| Jul ’26 | 11 | 2 | 5 |
| Aug ’26 | 2 | 3 | 3 |