SCHOOLS
MOUNT LITERA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in SCHOOLS
Buying Intent
9.49
3rd in category
Brand Trust
5.10
index value
Brand Desire
9.16
index value
As of Sep ’26, MOUNT LITERA records a Buying Intent index of 9.49, placing it 3rd of 4 brands measured in SCHOOLS. Its Brand Trust index reads 5.10 and Brand Desire 9.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 17.36 | 10.43 | 15.47 |
| Nov ’25 | 26.06 | 11.01 | 18.80 |
| Dec ’25 | 57.41 | 41.49 | 53.80 |
| Jan ’26 | 10.75 | 61.39 | 60.45 |
| Feb ’26 | — | 7.47 | 4.56 |
| Mar ’26 | 39.08 | 99.02 | 71.62 |
| Apr ’26 | 51.52 | 23.21 | 40.53 |
| May ’26 | 48.22 | 28.10 | 42.04 |
| Jun ’26 | 25.01 | 35.85 | 34.98 |
| Jul ’26 | 11.33 | 2.09 | 4.89 |
| Aug ’26 | 1.74 | 3.06 | 2.80 |
| Sep ’26 | 5.10 | 9.16 | 9.49 |