CONSUMER BATTERIES
DURACELL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CONSUMER BATTERIES
Buying Intent
160
1st in category
Brand Trust
109
index value
Brand Desire
181
index value
As of Aug ’26, DURACELL records a Buying Intent index of 160, placing it 1st of 3 brands measured in CONSUMER BATTERIES. Its Brand Trust index reads 109 and Brand Desire 181. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 773 | 333 | 604 |
| Oct ’25 | 228 | 162 | 217 |
| Nov ’25 | 199 | 172 | 209 |
| Dec ’25 | 284 | 278 | 302 |
| Jan ’26 | 184 | 273 | 255 |
| Feb ’26 | 302 | 323 | 346 |
| Mar ’26 | 161 | 259 | 240 |
| Apr ’26 | 310 | 232 | 302 |
| May ’26 | 102 | 149 | 143 |
| Jun ’26 | 208 | 213 | 231 |
| Jul ’26 | 152 | 203 | 190 |
| Aug ’26 | 109 | 181 | 160 |