CONSUMER BATTERIES
DURACELL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in CONSUMER BATTERIES
Buying Intent
172.80
1st in category
Brand Trust
70.27
index value
Brand Desire
239.50
index value
As of Sep ’26, DURACELL records a Buying Intent index of 172.80, placing it 1st of 3 brands measured in CONSUMER BATTERIES. Its Brand Trust index reads 70.27 and Brand Desire 239.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 228.30 | 162.08 | 216.99 |
| Nov ’25 | 198.97 | 171.47 | 209.25 |
| Dec ’25 | 283.62 | 277.68 | 302.09 |
| Jan ’26 | 183.62 | 273.22 | 255.36 |
| Feb ’26 | 301.68 | 322.57 | 345.68 |
| Mar ’26 | 161.57 | 258.65 | 239.97 |
| Apr ’26 | 309.80 | 231.91 | 301.86 |
| May ’26 | 89.16 | 141.79 | 130.66 |
| Jun ’26 | 204.16 | 162.09 | 199.98 |
| Jul ’26 | 143.39 | 150.34 | 154.96 |
| Aug ’26 | 95.80 | 178.24 | 150.71 |
| Sep ’26 | 70.27 | 239.50 | 172.80 |