Category leaderboard
CONSUMER BATTERIES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 3 brands measured
As of Sep ’26, DURACELL leads CONSUMER BATTERIES on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksCONSUMER BATTERIES leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | DURACELL | 70.27 | 239.50 | 172.80 |
| 2 | NIPPO | 64.97 | 86.10 | 84.07 |
| 3 | EVEREADY | 10.21 | 10.71 | 12.45 |