SKIN BRIGHTENING PRODUCTS
FAIR AND HANDSOME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 3 in SKIN BRIGHTENING PRODUCTS
Buying Intent
9
3rd in category
Brand Trust
4
index value
Brand Desire
11
index value
As of Aug ’26, FAIR AND HANDSOME records a Buying Intent index of 9, placing it 3rd of 3 brands measured in SKIN BRIGHTENING PRODUCTS. Its Brand Trust index reads 4 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 4 | 11 | 9 |