QSR - INDIAN
HALDIRAM'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in QSR - INDIAN
Buying Intent
2
1st in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Sep ’26, HALDIRAM'S records a Buying Intent index of 2, placing it 1st of 2 brands measured in QSR - INDIAN. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 61 | 55 | 65 |
| Sep ’25 | 94 | 89 | 102 |
| Oct ’25 | 227 | 160 | 204 |
| Nov ’25 | 57 | 72 | 70 |
| Dec ’25 | 18 | 2 | 10 |
| Jan ’26 | 38 | 14 | 29 |
| Feb ’26 | 101 | 43 | 80 |
| Apr ’26 | 54 | 48 | 66 |
| May ’26 | 12 | 42 | 31 |
| Jun ’26 | 10 | 82 | 51 |
| Jul ’26 | 38 | 14 | 29 |
| Sep ’26 | 2 | 2 | 2 |