QSR - INDIAN
JUMBOKING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in QSR - INDIAN
Buying Intent
1.41
2nd in category
Brand Trust
1.02
index value
Brand Desire
2.11
index value
As of Sep ’26, JUMBOKING records a Buying Intent index of 1.41, placing it 2nd of 2 brands measured in QSR - INDIAN. Its Brand Trust index reads 1.02 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 0.74 | — | 0.38 |
| Jan ’26 | 5.04 | — | 2.55 |
| Aug ’26 | — | 2.45 | 1.49 |
| Sep ’26 | 1.02 | 2.11 | 1.41 |