MOTORCYCLE MANUFACTURER - LUXURY
HARLEY DAVIDSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in MOTORCYCLE MANUFACTURER - LUXURY
Buying Intent
26.87
2nd in category
Brand Trust
2.55
index value
Brand Desire
42.76
index value
As of Sep ’26, HARLEY DAVIDSON records a Buying Intent index of 26.87, placing it 2nd of 3 brands measured in MOTORCYCLE MANUFACTURER - LUXURY. Its Brand Trust index reads 2.55 and Brand Desire 42.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 96.64 | 54.17 |
| Jun ’25 | 23.91 | 50.50 | 41.53 |
| Jul ’25 | — | 19.92 | 11.40 |
| Aug ’25 | 29.15 | 36.67 | 36.71 |
| Sep ’25 | — | 3.84 | 2.34 |
| Nov ’25 | 3.63 | 3.00 | 3.66 |
| Dec ’25 | — | 48.19 | 26.76 |
| Apr ’26 | 5.32 | 39.60 | 25.02 |
| May ’26 | — | 1.16 | 0.71 |
| Aug ’26 | 6.16 | 171.21 | 106.47 |
| Sep ’26 | 2.55 | 42.76 | 26.87 |