MOTORCYCLE MANUFACTURER - LUXURY
HARLEY DAVIDSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in MOTORCYCLE MANUFACTURER - LUXURY
Buying Intent
106
1st in category
Brand Trust
6
index value
Brand Desire
171
index value
As of Aug ’26, HARLEY DAVIDSON records a Buying Intent index of 106, placing it 1st of 2 brands measured in MOTORCYCLE MANUFACTURER - LUXURY. Its Brand Trust index reads 6 and Brand Desire 171. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 97 | 54 |
| Jun ’25 | 24 | 50 | 42 |
| Jul ’25 | — | 20 | 11 |
| Aug ’25 | 29 | 37 | 37 |
| Sep ’25 | — | 4 | 2 |
| Nov ’25 | 4 | 3 | 4 |
| Dec ’25 | — | 48 | 27 |
| Apr ’26 | 5 | 40 | 25 |
| May ’26 | — | 1 | 1 |
| Aug ’26 | 6 | 171 | 106 |