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HAWKINS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 3 in COOKWARE

Buying Intent
0.94
3rd in category
Brand Trust
1.02
index value
Brand Desire
1.06
index value
As of Sep ’26, HAWKINS records a Buying Intent index of 0.94, placing it 3rd of 3 brands measured in COOKWARE. Its Brand Trust index reads 1.02 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Aug ’253.87—1.97
Sep ’257.426.2310.12
Oct ’252.23—1.13
Nov ’253.124.005.39
Jan ’26—3.342.04
Mar ’26—1.070.66
Apr ’26—6.764.11
May ’2610.075.568.49
Jun ’26—3.312.02
Jul ’26—1.090.67
Aug ’261.974.354.16
Sep ’261.021.060.94

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