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HDFC — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 12 in HOME FINANCE

Buying Intent
27.47
3rd in category
Brand Trust
43.83
index value
Brand Desire
3.17
index value
As of Sep ’26, HDFC records a Buying Intent index of 27.47, placing it 3rd of 12 brands measured in HOME FINANCE. Its Brand Trust index reads 43.83 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Mar ’266.96—3.51
Apr ’260.801.771.02
May ’26—2.321.41
Jun ’2617.955.1112.60
Jul ’263.163.272.84
Aug ’260.99—0.50
Sep ’2643.833.1727.47

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