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HOME FINANCE — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 0
As of Aug ’26, LIC HOUSING FINANCE leads HOME FINANCE on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LIC HOUSING FINANCE | 80 | 109 | 106 |
| 2 | AXIS BANK | 18 | 12 | 15 |
| 3 | HDFC BANK | — | 3 | 2 |
| 4 | ICICI BANK | 1 | 2 | 2 |
| 5 | BANK OF BARODA | — | 3 | 2 |
| 6 | CANARA BANK | 4 | — | 2 |
| 7 | HDFC | 1 | — | 0 |