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HOME FINANCE — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 12 brands measured

As of Sep ’26, LIC HOUSING FINANCE leads HOME FINANCE on Buying Intent among 12 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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HOME FINANCE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LIC HOUSING FINANCE	52.85	52.55	58.79
2	STATE BANK OF INDIA	18.08	85.64	58.78
3	HDFC	43.83	3.17	27.47
4	BANK OF BARODA	3.83	7.39	6.45
5	HOME POINT	—	4.22	2.58
6	AXIS BANK	—	3.17	1.93
7	KOTAK MAHINDRA BANK	3.70	—	1.88
8	ICICI BANK	—	2.11	1.29
9	INDUSIND BANK	2.55	—	1.29
10	HDFC BANK	—	1.06	0.64
11	BANK OF INDIA	1.28	—	0.64
12	PUNJAB NATIONAL BANK	—	1.06	0.64