HOME FINANCE
ICICI BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 12 in HOME FINANCE
Buying Intent
1.29
8th in category
Brand Trust
—
index value
Brand Desire
2.11
index value
As of Sep ’26, ICICI BANK records a Buying Intent index of 1.29, placing it 8th of 12 brands measured in HOME FINANCE. Its Brand Trust index reads — and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 0.74 | 3.08 | 2.25 |
| Nov ’25 | 1.78 | 3.24 | 2.81 |
| Dec ’25 | 4.07 | 2.02 | 1.55 |
| Jan ’26 | 6.72 | 4.17 | 5.94 |
| Feb ’26 | 4.79 | 0.99 | 3.01 |
| Mar ’26 | 4.90 | 4.60 | 7.34 |
| Apr ’26 | 9.45 | 0.88 | 5.29 |
| May ’26 | 14.94 | 7.84 | 12.68 |
| Jun ’26 | — | 2.65 | 1.62 |
| Jul ’26 | 3.70 | — | 1.89 |
| Aug ’26 | 1.23 | 2.04 | 1.87 |
| Sep ’26 | — | 2.11 | 1.29 |