NUTRITIONAL SUPPLEMENTS
HORLICKS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 6 in NUTRITIONAL SUPPLEMENTS
Buying Intent
130
1st in category
Brand Trust
108
index value
Brand Desire
131
index value
As of Jun ’26, HORLICKS records a Buying Intent index of 130, placing it 1st of 6 brands measured in NUTRITIONAL SUPPLEMENTS. Its Brand Trust index reads 108 and Brand Desire 131. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 20 | 30 | 29 |
| Aug ’25 | 12 | 28 | 24 |
| Sep ’25 | 6 | 14 | 15 |
| Oct ’25 | 12 | 6 | 9 |
| Nov ’25 | 15 | 4 | 10 |
| Dec ’25 | 2 | 5 | 4 |
| Jan ’26 | 38 | 1 | 20 |
| Feb ’26 | 34 | 14 | 28 |
| Mar ’26 | 23 | 15 | 21 |
| Apr ’26 | 52 | 9 | 35 |
| May ’26 | 79 | 41 | 67 |
| Jun ’26 | 108 | 131 | 130 |