NUTRITIONAL SUPPLEMENTS
HORLICKS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in NUTRITIONAL SUPPLEMENTS
Buying Intent
50.99
1st in category
Brand Trust
79.96
index value
Brand Desire
26.83
index value
As of Sep ’26, HORLICKS records a Buying Intent index of 50.99, placing it 1st of 5 brands measured in NUTRITIONAL SUPPLEMENTS. Its Brand Trust index reads 79.96 and Brand Desire 26.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 12.03 | 5.61 | 9.10 |
| Nov ’25 | 15.24 | 4.00 | 10.35 |
| Dec ’25 | 2.03 | 5.04 | 4.11 |
| Jan ’26 | 37.78 | 1.11 | 20.42 |
| Feb ’26 | 33.60 | 14.54 | 27.51 |
| Mar ’26 | 22.84 | 14.68 | 21.11 |
| Apr ’26 | 51.75 | 8.88 | 34.61 |
| May ’26 | 55.37 | 41.39 | 54.03 |
| Jun ’26 | 108.56 | 131.43 | 130.26 |
| Jul ’26 | 57.44 | 29.81 | 49.31 |
| Aug ’26 | 64.51 | 29.35 | 51.73 |
| Sep ’26 | 79.96 | 26.83 | 50.99 |