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NUTRITIONAL SUPPLEMENTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, HORLICKS leads NUTRITIONAL SUPPLEMENTS on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | HORLICKS | 79.96 | 26.83 | 50.99 |
| 2 | BOOST | 58.17 | 25.45 | 45.34 |
| 3 | CADBURY BOURNVITA | 18.37 | 12.92 | 16.54 |
| 4 | COMPLAN | 10.21 | 2.53 | 7.43 |
| 5 | PROTINEX | 7.55 | 3.86 | 6.61 |