LIPSTICK - PREMIUM
HUDA BEAUTY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in LIPSTICK - PREMIUM
Buying Intent
4.85
2nd in category
Brand Trust
1.85
index value
Brand Desire
4.22
index value
As of Sep ’26, HUDA BEAUTY records a Buying Intent index of 4.85, placing it 2nd of 2 brands measured in LIPSTICK - PREMIUM. Its Brand Trust index reads 1.85 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.66 | 11.52 | 7.78 |
| Oct ’25 | 7.22 | 15.02 | 7.06 |
| Nov ’25 | 10.48 | 3.59 | 7.43 |
| Dec ’25 | 2.44 | 8.40 | 4.31 |
| Jan ’26 | 10.33 | 6.67 | 12.84 |
| Feb ’26 | 7.21 | 37.88 | 24.09 |
| Mar ’26 | 6.57 | 2.89 | 4.89 |
| Apr ’26 | 2.66 | 2.19 | 2.68 |
| May ’26 | 4.26 | 11.12 | 12.73 |
| Jun ’26 | 2.67 | 19.85 | 12.54 |
| Aug ’26 | 4.93 | 5.06 | 5.22 |
| Sep ’26 | 1.85 | 4.22 | 4.85 |