LIPSTICK - PREMIUM
MAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in LIPSTICK - PREMIUM
Buying Intent
44
1st in category
Brand Trust
18
index value
Brand Desire
62
index value
As of Jun ’26, MAC records a Buying Intent index of 44, placing it 1st of 2 brands measured in LIPSTICK - PREMIUM. Its Brand Trust index reads 18 and Brand Desire 62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 43 | 24 |
| Aug ’25 | 53 | 129 | 103 |
| Sep ’25 | 17 | 70 | 50 |
| Oct ’25 | 30 | 45 | 42 |
| Nov ’25 | 6 | 11 | 15 |
| Dec ’25 | 77 | 1 | 43 |
| Jan ’26 | 24 | 33 | 29 |
| Feb ’26 | 24 | 20 | 42 |
| Mar ’26 | 1 | 2 | 2 |
| Apr ’26 | 33 | 41 | 50 |
| May ’26 | 6 | 38 | 24 |
| Jun ’26 | 18 | 62 | 44 |