LIPSTICK - PREMIUM
MAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in LIPSTICK - PREMIUM
Buying Intent
47.12
1st in category
Brand Trust
41.72
index value
Brand Desire
43.41
index value
As of Sep ’26, MAC records a Buying Intent index of 47.12, placing it 1st of 2 brands measured in LIPSTICK - PREMIUM. Its Brand Trust index reads 41.72 and Brand Desire 43.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 29.68 | 44.68 | 42.48 |
| Nov ’25 | 5.81 | 11.11 | 14.89 |
| Dec ’25 | 76.59 | 1.34 | 42.65 |
| Jan ’26 | 23.76 | 32.90 | 28.90 |
| Feb ’26 | 24.13 | 19.83 | 42.01 |
| Mar ’26 | 1.31 | 2.15 | 1.97 |
| Apr ’26 | 32.95 | 41.35 | 50.05 |
| May ’26 | 5.60 | 38.08 | 24.54 |
| Jun ’26 | 17.93 | 61.95 | 43.77 |
| Jul ’26 | 8.73 | 35.64 | 26.64 |
| Aug ’26 | 10.84 | 6.84 | 15.38 |
| Sep ’26 | 41.72 | 43.41 | 47.12 |