SOFTWARE SERVICES
IBM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in SOFTWARE SERVICES
Buying Intent
28
3rd in category
Brand Trust
22
index value
Brand Desire
25
index value
As of Aug ’26, IBM records a Buying Intent index of 28, placing it 3rd of 9 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads 22 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 22 | 25 | 28 |