SOFTWARE SERVICES
IBM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 14 in SOFTWARE SERVICES
Buying Intent
14.45
8th in category
Brand Trust
—
index value
Brand Desire
25.61
index value
As of Oct ’26, IBM records a Buying Intent index of 14.45, placing it 8th of 14 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads — and Brand Desire 25.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 4.90 | — | 2.47 |
| Apr ’26 | — | 2.19 | 1.34 |
| Aug ’26 | 22.62 | 25.48 | 26.39 |
| Oct ’26 | — | 25.61 | 14.45 |