CINEMA - DISPLAY
IMAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 2 in CINEMA - DISPLAY
Buying Intent
0.51
2nd in category
Brand Trust
1.00
index value
Brand Desire
—
index value
As of Oct ’26, IMAX records a Buying Intent index of 0.51, placing it 2nd of 2 brands measured in CINEMA - DISPLAY. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 53.96 | 33.20 | 52.89 |
| Oct ’25 | 65.89 | 22.40 | 52.24 |
| Oct ’26 | 1.00 | — | 0.51 |