CINEMA - DISPLAY
PVR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in CINEMA - DISPLAY
Buying Intent
6.06
1st in category
Brand Trust
5.04
index value
Brand Desire
9.25
index value
As of Oct ’26, PVR records a Buying Intent index of 6.06, placing it 1st of 2 brands measured in CINEMA - DISPLAY. Its Brand Trust index reads 5.04 and Brand Desire 9.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 27.56 | 24.88 | 29.37 |
| Sep ’25 | 4.95 | 1.28 | 3.72 |
| Oct ’25 | 2.10 | — | 1.05 |
| Dec ’25 | 57.08 | 0.78 | 23.78 |
| Jan ’26 | — | 4.17 | 2.55 |
| Mar ’26 | 11.49 | 2.04 | 6.10 |
| Apr ’26 | — | 6.58 | 4.02 |
| May ’26 | — | 1.63 | 1.00 |
| Jun ’26 | — | 2.65 | 1.62 |
| Jul ’26 | 3.16 | 1.75 | 2.66 |
| Aug ’26 | 13.79 | 20.64 | 19.22 |
| Oct ’26 | 5.04 | 9.25 | 6.06 |