ENGLISH NEWS
INDIA TODAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in ENGLISH NEWS
Buying Intent
8
1st in category
Brand Trust
15
index value
Brand Desire
—
index value
As of Aug ’26, INDIA TODAY records a Buying Intent index of 8, placing it 1st of 4 brands measured in ENGLISH NEWS. Its Brand Trust index reads 15 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2 | — | 1 |
| Aug ’25 | 3 | — | 2 |
| Sep ’25 | 4 | — | 2 |
| Nov ’25 | 3 | — | 2 |
| Jan ’26 | 5 | — | 2 |
| Aug ’26 | 15 | — | 8 |