BANK - PSU
INDIAN OVERSEAS BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 12 in BANK - PSU
Buying Intent
17.30
5th in category
Brand Trust
16.59
index value
Brand Desire
5.28
index value
As of Sep ’26, INDIAN OVERSEAS BANK records a Buying Intent index of 17.30, placing it 5th of 12 brands measured in BANK - PSU. Its Brand Trust index reads 16.59 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 36.21 | 21.42 | 27.88 |
| Nov ’25 | 28.37 | 67.47 | 54.58 |
| Dec ’25 | 34.72 | 40.32 | 69.53 |
| Jan ’26 | 13.44 | 6.70 | 8.41 |
| Feb ’26 | 9.71 | 6.34 | 10.21 |
| Mar ’26 | 4.90 | 17.41 | 14.16 |
| Apr ’26 | 6.95 | 4.44 | 5.77 |
| May ’26 | 2.80 | 21.60 | 18.15 |
| Jun ’26 | 4.18 | — | 2.12 |
| Jul ’26 | 9.40 | 11.11 | 12.49 |
| Aug ’26 | 8.83 | 13.43 | 12.48 |
| Sep ’26 | 16.59 | 5.28 | 17.30 |