ONLINE JOB SEARCH
INFO EDGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in ONLINE JOB SEARCH
Buying Intent
37.19
1st in category
Brand Trust
29.79
index value
Brand Desire
35.05
index value
As of Sep ’26, INFO EDGE records a Buying Intent index of 37.19, placing it 1st of 3 brands measured in ONLINE JOB SEARCH. Its Brand Trust index reads 29.79 and Brand Desire 35.05. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 13.37 | 29.22 | 21.39 |
| Jul ’26 | 16.60 | 26.59 | 25.24 |
| Aug ’26 | 11.63 | 23.88 | 20.72 |
| Sep ’26 | 29.79 | 35.05 | 37.19 |