ONLINE JOB SEARCH
NAUKRI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in ONLINE JOB SEARCH
Buying Intent
2.07
2nd in category
Brand Trust
2.55
index value
Brand Desire
3.00
index value
As of Sep ’26, NAUKRI records a Buying Intent index of 2.07, placing it 2nd of 3 brands measured in ONLINE JOB SEARCH. Its Brand Trust index reads 2.55 and Brand Desire 3.00. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 12.82 | — | 6.94 |
| Jul ’26 | — | 4.36 | 2.66 |
| Aug ’26 | 0.99 | — | 0.50 |
| Sep ’26 | 2.55 | 3.00 | 2.07 |