DIVERSIFIED
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 48th of 53 in DIVERSIFIED
Buying Intent
1
48th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jun ’26, ITC records a Buying Intent index of 1, placing it 48th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 1 | 1 |
| Apr ’26 | 36 | 4 | 24 |
| May ’26 | 25 | 1 | 13 |
| Jun ’26 | — | 2 | 1 |