DIVERSIFIED
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 12th of 69 in DIVERSIFIED
Buying Intent
54
12th in category
Brand Trust
50
index value
Brand Desire
47
index value
As of Aug ’26, ITC records a Buying Intent index of 54, placing it 12th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 50 and Brand Desire 47. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 1 | 1 |
| Apr ’26 | 36 | 4 | 24 |
| May ’26 | 25 | 1 | 13 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 36 | 32 | 72 |
| Aug ’26 | 50 | 47 | 54 |