DIVERSIFIED · DIVERSIFIED
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in DIVERSIFIED · DIVERSIFIED
Buying Intent
48.16
2nd in category
Brand Trust
51.46
index value
Brand Desire
12.67
index value
As of Sep ’26, ITC records a Buying Intent index of 48.16, placing it 2nd of 5 brands measured in DIVERSIFIED · DIVERSIFIED. Its Brand Trust index reads 51.46 and Brand Desire 12.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 36.32 | 3.55 | 24.48 |
| May ’26 | 24.90 | 0.93 | 13.03 |
| Jul ’26 | 50.59 | 7.86 | 41.47 |
| Aug ’26 | 21.67 | 17.12 | 21.41 |
| Sep ’26 | 51.46 | 12.67 | 48.16 |