DIVERSIFIED · DIVERSIFIED
TATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in DIVERSIFIED · DIVERSIFIED
Buying Intent
52.85
1st in category
Brand Trust
114.83
index value
Brand Desire
4.22
index value
As of Sep ’26, TATA records a Buying Intent index of 52.85, placing it 1st of 5 brands measured in DIVERSIFIED · DIVERSIFIED. Its Brand Trust index reads 114.83 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 12.09 | 7.69 | 17.80 |
| Nov ’25 | 78.05 | 41.93 | 63.09 |
| Dec ’25 | 94.49 | 70.56 | 90.17 |
| Jan ’26 | 557.02 | 79.00 | 300.90 |
| Feb ’26 | 529.56 | 24.78 | 337.28 |
| Mar ’26 | 271.18 | 7.52 | 80.34 |
| Apr ’26 | 67.35 | 14.96 | 44.43 |
| May ’26 | 122.70 | 21.60 | 76.20 |
| Jun ’26 | 44.91 | — | 24.79 |
| Jul ’26 | 123.80 | 54.65 | 94.81 |
| Aug ’26 | 151.24 | 6.11 | 89.02 |
| Sep ’26 | 114.83 | 4.22 | 52.85 |