DIVERSIFIED
TATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 69 in DIVERSIFIED
Buying Intent
249
2nd in category
Brand Trust
248
index value
Brand Desire
217
index value
As of Aug ’26, TATA records a Buying Intent index of 249, placing it 2nd of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 248 and Brand Desire 217. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1 | 1 |
| Oct ’25 | 12 | 8 | 18 |
| Nov ’25 | 78 | 42 | 63 |
| Dec ’25 | 94 | 71 | 90 |
| Jan ’26 | 557 | 79 | 301 |
| Feb ’26 | 530 | 25 | 337 |
| Mar ’26 | 569 | 153 | 396 |
| Apr ’26 | 523 | 270 | 436 |
| May ’26 | 444 | 263 | 380 |
| Jun ’26 | 265 | 30 | 157 |
| Jul ’26 | 470 | 196 | 364 |
| Aug ’26 | 248 | 217 | 249 |