BABY PRODUCTS
JOHNSON'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in BABY PRODUCTS
Buying Intent
17
1st in category
Brand Trust
25
index value
Brand Desire
7
index value
As of Aug ’26, JOHNSON'S records a Buying Intent index of 17, placing it 1st of 3 brands measured in BABY PRODUCTS. Its Brand Trust index reads 25 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 8 | — | 4 |
| Jul ’25 | 1 | 2 | 2 |
| Aug ’25 | 9 | 3 | 7 |
| Sep ’25 | 15 | 35 | 30 |
| Oct ’25 | 3 | 6 | 8 |
| Nov ’25 | 7 | 6 | 7 |
| Mar ’26 | — | 17 | 11 |
| Apr ’26 | 1 | 3 | 2 |
| May ’26 | 6 | 34 | 23 |
| Jun ’26 | 6 | 8 | 10 |
| Jul ’26 | 41 | 11 | 29 |
| Aug ’26 | 25 | 7 | 17 |