BABY PRODUCTS
JOHNSON'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in BABY PRODUCTS
Buying Intent
0.52
2nd in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, JOHNSON'S records a Buying Intent index of 0.52, placing it 2nd of 2 brands measured in BABY PRODUCTS. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1.17 | 1.94 | 1.77 |
| Aug ’25 | 8.61 | 3.01 | 7.34 |
| Sep ’25 | 14.85 | 35.30 | 30.12 |
| Oct ’25 | 2.79 | 6.15 | 7.84 |
| Nov ’25 | 7.26 | 6.00 | 7.33 |
| Mar ’26 | 1.63 | 31.51 | 19.14 |
| Apr ’26 | 2.13 | 2.62 | 2.92 |
| May ’26 | 10.56 | 8.13 | 10.88 |
| Jun ’26 | 5.32 | 7.72 | 10.83 |
| Jul ’26 | 84.95 | 14.26 | 54.29 |
| Aug ’26 | 32.05 | 8.24 | 19.22 |
| Sep ’26 | 1.02 | — | 0.52 |