UMBRELLAS
K C PAUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in UMBRELLAS
Buying Intent
2.06
2nd in category
Brand Trust
—
index value
Brand Desire
3.38
index value
As of Sep ’26, K C PAUL records a Buying Intent index of 2.06, placing it 2nd of 2 brands measured in UMBRELLAS. Its Brand Trust index reads — and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 4.57 | 5.62 | 9.32 |
| Sep ’25 | 3.71 | 3.07 | 3.75 |
| Nov ’25 | 4.84 | — | 2.44 |
| Feb ’26 | 3.19 | — | 1.61 |
| Mar ’26 | 2.61 | 13.06 | 10.19 |
| Apr ’26 | 4.25 | 1.67 | 2.98 |
| May ’26 | 2.24 | 1.85 | 2.26 |
| Jun ’26 | 1.33 | 2.65 | 2.12 |
| Jul ’26 | 4.21 | 23.32 | 17.29 |
| Aug ’26 | 4.93 | 38.86 | 24.36 |
| Sep ’26 | — | 3.38 | 2.06 |