UMBRELLAS
K C PAUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 2 in UMBRELLAS
Buying Intent
24
2nd in category
Brand Trust
5
index value
Brand Desire
39
index value
As of Aug ’26, K C PAUL records a Buying Intent index of 24, placing it 2nd of 2 brands measured in UMBRELLAS. Its Brand Trust index reads 5 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 5 | 6 | 9 |
| Sep ’25 | 4 | 3 | 4 |
| Nov ’25 | 5 | — | 2 |
| Feb ’26 | 3 | — | 2 |
| Mar ’26 | 3 | 13 | 10 |
| Apr ’26 | 4 | 2 | 3 |
| May ’26 | 2 | 5 | 5 |
| Jun ’26 | 2 | 3 | 3 |
| Jul ’26 | 4 | 23 | 17 |
| Aug ’26 | 5 | 39 | 24 |