UMBRELLAS
SUN UMBRELLAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in UMBRELLAS
Buying Intent
57.97
1st in category
Brand Trust
36.77
index value
Brand Desire
63.65
index value
As of Sep ’26, SUN UMBRELLAS records a Buying Intent index of 57.97, placing it 1st of 2 brands measured in UMBRELLAS. Its Brand Trust index reads 36.77 and Brand Desire 63.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 41.02 | 50.90 | 52.06 |
| Nov ’25 | 27.32 | 51.85 | 44.00 |
| Dec ’25 | 96.49 | 95.66 | 106.09 |
| Jan ’26 | 85.08 | 74.44 | 88.03 |
| Feb ’26 | 38.67 | 49.01 | 46.31 |
| Mar ’26 | 97.82 | 125.57 | 123.19 |
| Apr ’26 | 50.17 | 44.48 | 52.76 |
| May ’26 | 76.01 | 106.77 | 103.00 |
| Jun ’26 | 152.78 | 182.52 | 183.95 |
| Jul ’26 | 63.81 | 32.08 | 52.59 |
| Aug ’26 | 69.88 | 27.15 | 53.22 |
| Sep ’26 | 36.77 | 63.65 | 57.97 |