UMBRELLAS
SUN UMBRELLAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in UMBRELLAS
Buying Intent
53
1st in category
Brand Trust
70
index value
Brand Desire
27
index value
As of Aug ’26, SUN UMBRELLAS records a Buying Intent index of 53, placing it 1st of 2 brands measured in UMBRELLAS. Its Brand Trust index reads 70 and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 94 | 49 | 78 |
| Oct ’25 | 41 | 51 | 52 |
| Nov ’25 | 27 | 52 | 44 |
| Dec ’25 | 96 | 96 | 106 |
| Jan ’26 | 85 | 74 | 88 |
| Feb ’26 | 39 | 49 | 46 |
| Mar ’26 | 98 | 126 | 123 |
| Apr ’26 | 50 | 44 | 53 |
| May ’26 | 76 | 108 | 104 |
| Jun ’26 | 151 | 182 | 183 |
| Jul ’26 | 64 | 32 | 52 |
| Aug ’26 | 70 | 27 | 53 |