HANDMADE PRODUCTS
KHADI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in HANDMADE PRODUCTS
Buying Intent
16
2nd in category
Brand Trust
8
index value
Brand Desire
20
index value
As of Jun ’26, KHADI records a Buying Intent index of 16, placing it 2nd of 2 brands measured in HANDMADE PRODUCTS. Its Brand Trust index reads 8 and Brand Desire 20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 11 | 10 | 12 |
| May ’25 | 43 | 58 | 58 |
| Aug ’25 | 4 | 27 | 18 |
| Jun ’26 | 8 | 20 | 16 |