PASSENGER VEHICLES
KIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 17 in PASSENGER VEHICLES
Buying Intent
206.38
6th in category
Brand Trust
235.27
index value
Brand Desire
137.23
index value
As of Sep ’26, KIA records a Buying Intent index of 206.38, placing it 6th of 17 brands measured in PASSENGER VEHICLES. Its Brand Trust index reads 235.27 and Brand Desire 137.23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 86.12 | 341.51 | 233.98 |
| Nov ’25 | 160.50 | 80.73 | 122.48 |
| Dec ’25 | 141.35 | 236.29 | 209.17 |
| Jan ’26 | 36.41 | 3.20 | 21.79 |
| Feb ’26 | 37.15 | 12.75 | 29.45 |
| Mar ’26 | 61.36 | 48.40 | 56.06 |
| Apr ’26 | 22.32 | 67.72 | 49.71 |
| May ’26 | 77.67 | 56.45 | 74.81 |
| Jun ’26 | 139.97 | 88.67 | 131.71 |
| Jul ’26 | 129.38 | 80.75 | 118.59 |
| Aug ’26 | 239.79 | 127.77 | 199.80 |
| Sep ’26 | 235.27 | 137.23 | 206.38 |