PROCESSED FOODS
KISSAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 4 in PROCESSED FOODS
Buying Intent
2
4th in category
Brand Trust
3
index value
Brand Desire
1
index value
As of Aug ’26, KISSAN records a Buying Intent index of 2, placing it 4th of 4 brands measured in PROCESSED FOODS. Its Brand Trust index reads 3 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 133 | 195 | 173 |
| Apr ’26 | 134 | 71 | 115 |
| May ’26 | 105 | 79 | 108 |
| Jun ’26 | — | 8 | 5 |
| Jul ’26 | 4 | 10 | 8 |
| Aug ’26 | 3 | 1 | 2 |