EYELINER
LAKME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in EYELINER
Buying Intent
1.55
2nd in category
Brand Trust
3.06
index value
Brand Desire
—
index value
As of Sep ’26, LAKME records a Buying Intent index of 1.55, placing it 2nd of 3 brands measured in EYELINER. Its Brand Trust index reads 3.06 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 0.93 | — | 0.47 |
| Aug ’25 | 2.91 | 5.13 | 4.97 |
| Sep ’25 | 7.42 | 4.09 | 6.25 |
| Oct ’25 | 2.79 | 5.35 | 4.43 |
| Nov ’25 | 2.90 | 7.40 | 6.22 |
| Jan ’26 | 6.72 | 28.53 | 18.20 |
| Feb ’26 | 1.60 | — | 0.81 |
| Apr ’26 | 1.33 | 12.51 | 7.96 |
| May ’26 | 3.36 | — | 1.70 |
| Jun ’26 | 12.58 | 38.60 | 25.91 |
| Aug ’26 | 1.97 | 2.82 | 3.08 |
| Sep ’26 | 3.06 | — | 1.55 |