EYELINER
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in EYELINER
Buying Intent
18.76
1st in category
Brand Trust
—
index value
Brand Desire
33.02
index value
As of Sep ’26, MAYBELLINE records a Buying Intent index of 18.76, placing it 1st of 3 brands measured in EYELINER. Its Brand Trust index reads — and Brand Desire 33.02. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.03 | 37.28 | 26.78 |
| Nov ’25 | 10.25 | 80.73 | 42.14 |
| Dec ’25 | 4.88 | 16.21 | 11.77 |
| Jan ’26 | 32.96 | 91.52 | 64.80 |
| Feb ’26 | 29.32 | 113.96 | 81.45 |
| Mar ’26 | 3.92 | — | 1.97 |
| Apr ’26 | 5.31 | 0.88 | 3.82 |
| May ’26 | — | 41.40 | 23.12 |
| Jun ’26 | 37.82 | 62.19 | 58.60 |
| Jul ’26 | 36.29 | 46.05 | 47.22 |
| Aug ’26 | 103.33 | 33.43 | 76.69 |
| Sep ’26 | — | 33.02 | 18.76 |