EYELINER
MAYBELLINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in EYELINER
Buying Intent
20
1st in category
Brand Trust
36
index value
Brand Desire
—
index value
As of Aug ’26, MAYBELLINE records a Buying Intent index of 20, placing it 1st of 2 brands measured in EYELINER. Its Brand Trust index reads 36 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 4 | — | 2 |
| Jun ’25 | 2 | 4 | 4 |
| Jul ’25 | 7 | 8 | 9 |
| Aug ’25 | 16 | 188 | 113 |
| Sep ’25 | 37 | 158 | 118 |
| Oct ’25 | 8 | 37 | 27 |
| Nov ’25 | 10 | 81 | 42 |
| Dec ’25 | 5 | 16 | 12 |
| Jan ’26 | 33 | 92 | 65 |
| Feb ’26 | 29 | 114 | 81 |
| Jul ’26 | — | 1 | 0 |
| Aug ’26 | 36 | — | 20 |