PHARMACY
LIFELINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in PHARMACY
Buying Intent
8.23
1st in category
Brand Trust
13.09
index value
Brand Desire
0.83
index value
As of Oct ’26, LIFELINE records a Buying Intent index of 8.23, placing it 1st of 2 brands measured in PHARMACY. Its Brand Trust index reads 13.09 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 8.42 | 0.87 | 4.79 |
| Aug ’26 | 12.09 | 0.82 | 6.98 |
| Sep ’26 | 6.18 | 4.22 | 7.53 |
| Oct ’26 | 13.09 | 0.83 | 8.23 |