DIVERSIFIED · CONSUMER APPLIANCES

MAHARAJA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 7 in DIVERSIFIED · CONSUMER APPLIANCES

Buying Intent

11.23

2nd in category

Brand Trust

10.81

index value

Brand Desire

6.98

index value

As of Oct ’26, MAHARAJA records a Buying Intent index of 11.23, placing it 2nd of 7 brands measured in DIVERSIFIED · CONSUMER APPLIANCES. Its Brand Trust index reads 10.81 and Brand Desire 6.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Apr ’26	2.66	—	1.34
Jul ’26	—	2.62	1.60
Aug ’26	2.46	2.04	2.49
Oct ’26	10.81	6.98	11.23

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