TRACTORS
MAHINDRA & MAHINDRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in TRACTORS
Buying Intent
25
1st in category
Brand Trust
35
index value
Brand Desire
10
index value
As of Aug ’26, MAHINDRA & MAHINDRA records a Buying Intent index of 25, placing it 1st of 3 brands measured in TRACTORS. Its Brand Trust index reads 35 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4 | 3 | 4 |
| Oct ’25 | 4 | 5 | 4 |
| Nov ’25 | 4 | 3 | 4 |
| Dec ’25 | — | 4 | 2 |
| Jan ’26 | 8 | 10 | 10 |
| Feb ’26 | 23 | 8 | 17 |
| Mar ’26 | 1 | 8 | 6 |
| Apr ’26 | 10 | 7 | 12 |
| May ’26 | 4 | 7 | 7 |
| Jun ’26 | 3 | 4 | 4 |
| Jul ’26 | 12 | 11 | 12 |
| Aug ’26 | 35 | 10 | 25 |