TRACTORS
MAHINDRA & MAHINDRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in TRACTORS
Buying Intent
13.40
1st in category
Brand Trust
2.78
index value
Brand Desire
18.91
index value
As of Sep ’26, MAHINDRA & MAHINDRA records a Buying Intent index of 13.40, placing it 1st of 4 brands measured in TRACTORS. Its Brand Trust index reads 2.78 and Brand Desire 18.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.72 | 5.35 | 3.64 |
| Nov ’25 | 3.86 | 3.32 | 4.01 |
| Dec ’25 | — | 4.03 | 2.46 |
| Jan ’26 | 8.19 | 9.70 | 9.75 |
| Feb ’26 | 22.57 | 7.47 | 16.74 |
| Mar ’26 | 1.31 | 8.42 | 6.10 |
| Apr ’26 | 9.52 | 6.58 | 12.05 |
| May ’26 | 4.48 | 6.72 | 7.25 |
| Jun ’26 | 2.67 | 3.47 | 4.03 |
| Jul ’26 | 11.83 | 10.80 | 12.15 |
| Aug ’26 | 34.82 | 9.57 | 25.34 |
| Sep ’26 | 2.78 | 18.91 | 13.40 |