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TRACTORS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, MAHINDRA & MAHINDRA leads TRACTORS on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MAHINDRA & MAHINDRA | 2.78 | 18.91 | 13.40 |
| 2 | KUBOTA | 3.06 | 1.69 | 2.58 |
| 3 | ESCORTS | 2.04 | — | 1.03 |
| 4 | JOHN DEERE | 1.53 | 1.06 | 0.63 |