BREAD
MODERN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in BREAD
Buying Intent
6.70
2nd in category
Brand Trust
7.14
index value
Brand Desire
5.07
index value
As of Sep ’26, MODERN records a Buying Intent index of 6.70, placing it 2nd of 2 brands measured in BREAD. Its Brand Trust index reads 7.14 and Brand Desire 5.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 4.07 | 3.93 | 4.99 |
| Aug ’26 | 2.96 | 5.99 | 5.90 |
| Sep ’26 | 7.14 | 5.07 | 6.70 |