BREAD
MODERN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 3rd of 3 in BREAD
Buying Intent
5
3rd in category
Brand Trust
4
index value
Brand Desire
4
index value
As of Jul ’26, MODERN records a Buying Intent index of 5, placing it 3rd of 3 brands measured in BREAD. Its Brand Trust index reads 4 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 4 | 4 | 5 |