BREAD
WIBS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in BREAD
Buying Intent
40
1st in category
Brand Trust
34
index value
Brand Desire
37
index value
As of Aug ’26, WIBS records a Buying Intent index of 40, placing it 1st of 2 brands measured in BREAD. Its Brand Trust index reads 34 and Brand Desire 37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 10 | 12 | 13 |
| Jul ’25 | 2 | 1 | 1 |
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 1 | 1 | 1 |
| Feb ’26 | 5 | — | 2 |
| Mar ’26 | 54 | 67 | 67 |
| Apr ’26 | 45 | 32 | 37 |
| May ’26 | 80 | 66 | 83 |
| Jun ’26 | 52 | 33 | 48 |
| Jul ’26 | 33 | 25 | 32 |
| Aug ’26 | 34 | 37 | 40 |