BREAD
WIBS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in BREAD
Buying Intent
33.69
1st in category
Brand Trust
35.13
index value
Brand Desire
24.95
index value
As of Sep ’26, WIBS records a Buying Intent index of 33.69, placing it 1st of 2 brands measured in BREAD. Its Brand Trust index reads 35.13 and Brand Desire 24.95. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 10.51 | 11.78 | 12.62 |
| Jul ’25 | 2.10 | 0.97 | 0.86 |
| Sep ’25 | — | 2.05 | 1.25 |
| Oct ’25 | 0.93 | 0.62 | 0.70 |
| Feb ’26 | 4.79 | — | 2.42 |
| Mar ’26 | 53.83 | 66.80 | 67.09 |
| Apr ’26 | 45.32 | 32.46 | 37.22 |
| May ’26 | 80.60 | 65.80 | 82.80 |
| Jun ’26 | 52.47 | 32.99 | 48.03 |
| Jul ’26 | 32.79 | 24.89 | 31.99 |
| Aug ’26 | 34.48 | 37.55 | 40.00 |
| Sep ’26 | 35.13 | 24.95 | 33.69 |