BREAD
WIBS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in BREAD
Buying Intent
48
1st in category
Brand Trust
52
index value
Brand Desire
33
index value
As of Jun ’26, WIBS records a Buying Intent index of 48, placing it 1st of 1 brands measured in BREAD. Its Brand Trust index reads 52 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 10 | 12 | 13 |
| Jul ’25 | 2 | 1 | 1 |
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 1 | 1 | 1 |
| Feb ’26 | 5 | — | 2 |
| Mar ’26 | 54 | 67 | 67 |
| Apr ’26 | 45 | 32 | 37 |
| May ’26 | 80 | 66 | 83 |
| Jun ’26 | 52 | 33 | 48 |